Designer PR

As a Public Relations fourth year student I know what is expected of me. Public Relations practitioners are concerned with maintaining a public image for businesses, non-profit organizations or high-profile people, such as celebrities and politicians. When approaching public relations it’s important to remember that simpler is always better. You must be a good writer, editor and stylists are approached with so much.

Public Relations play a major role in launching campaigns. For example, Coca-Cola has a partnership with the AIDS Foundation to launch annual national HIV/AIDS awareness and prevention campaigns, which included exhibitions and distribution of prevention materials in hundreds of cities across China. Obviously, to launch national HIV/AIDS awareness and prevention campaigns they need a Public Relations Officer if they want their campaign to be successful. A Public Relations Officer uses a myriad of strategies to promote the message and to advance the interests of the client.

When I did my internship at Cansa Association of South Africa, we organized campaigns, exhibitions, booking schools for presentations and facilitate programmes in schools around Western Cape, and Toktokkie mascourt was used to promote the message. The main aim of our Campaign was to let people know about cancer, prectice healthy life style and not to smoke.       

In this instant, PR Practitioners become an organization designer in terms of  its role in campaign and maintaining organization reputation in public eyes.